A DUNERMLINE-based firm is flying high after securing a contract with Air Japan.

The airline, which plans to begin operating flights next year, is to deploy Bluebox Aviation Systems Ltd's Blueview onboard retail and in-flight entertainment (IFE) modules on the airline’s fleet.

Bluebox, which has its headquarters in Dunfermline, designs and delivers award-winning digital passenger experiences for the commercial aviation industry.

The Blueview onboard retail solution will allow passengers to use their own devices to order items from AirJapan’s food and beverage menu and retail catalogue.

Hosted on the Bluebox Wow portable wireless system, Blueview will also deliver an engaging IFE experience with passengers able to stream content to their own devices. The IFE content will be tailored to the markets served by AirJapan.

Hideki Mineguchi, President of Air Japan, said: "Our focus since we launched our new brand has been our concept of ‘Fly Thoughtful’ and this new service offers our passengers the freedom to make purchases when they wish from the convenience of their own seats and the familiarity of their own devices.

"It is another new service we have added to our product since our brand launch that embodies our innovative spirit and will ensure that once we start flying, our passengers have an outstanding experience of flying with us."

Bluebox CEO, Kevin Clark, added: "We are so pleased we are supporting AirJapan provide guests order-to-seat and IFE services on Blueview – both empowering and entertaining passengers on board.

""We are committed to providing the most flexible solution on the market with the many benefits of a digital in-flight experience for passengers in any cabin and operators of any business model and route network."