Toys R Us to open within WH Smith store in Dunfermline

There are plans to sell their products from within the WH Smith store.

Toys R Us filed for bankruptcy and went bust in 2018 with over 100 shops closing and the loss of more than 2,000 jobs.

But as part of a partnership with WH Smith they're set to return to UK high streets - and will open a 'concession' within the Dunfermline outlet.

The first indication was a planning application to Fife Council for permission to put up Toys R Us branded signage in the window of the city store.

READ MORE: Emergency services called to vehicle on fire near Rosyth

The plans, on behalf of WH Smith, explained: "The existing blue and red WH Smith and Post Office fascia will remain in situ, and a Toys R Us window graphic will be applied internally to the right-hand side window in both the top and lower sections of glazing."

There are plans to open a Toys R Us concession within the WH Smith store in Dunfermline. (Image: Newsquest)

The council approved the application and a report said: "The proposed signage consists of new self-adhesive window vinyls to advertise the shop having a 'Toys R Us' concession.

"This would be fitted to the existing modern windows beside the ATM and other retail signage.

"The signage would be placed on the windows internally and would be fully reversible.

"Although the signage would be sited to a retail unit that is central within Dunfermline Conservation Area, it is considered that the signage would have minimal impact with it being internal to the shop window, to a design typical of signage associated with a retail unit, and similar to signage that can be found elsewhere on the High Street."

READ MORE: Fife Council take 'new approach' to Bothwell Gardens roadworks

Facing a £15 million tax bill and a slump in sales, Toys R Us went into administration six years ago.

Plans for a relaunch were announced in October 2022 with an exclusive agreement with WH Smith to open a number of concessions.

Nine Toys 'R' Us 'shop-in-shops' have opened within WH Smith branches in the UK in the past year.

In May a further 17 locations in England were announced.

At that time the managing director at WH Smith, Sean Toal, said: “I have seen first-hand how positively our customers have responded to the new ranges.

“Many tell me it feels like a back to the future moment - a brand they had known and loved since the mid-80s which is back to deliver the magic to a whole new generation of families.”

Asked for a comment on the plans in Dunfermline, WH Smith did not respond.