A new road safety campaign is urging Fife drivers to reduce their speed.

The Scottish Government, including the Scottish Safety Camera Programme, is addressing the issue of speeding to reduce collisions and casualties with a new road safety campaign.

Fiona Hyslop, the Cabinet Secretary for Transport and Police Scotland’s Chief Superintendent Hilary Sloan launched the campaign at the Traffic Scotland National Control Centre in South Queensferry.

Speeding is a factor in one in five road deaths in Scotland, and safety cameras play a crucial role in reducing speed and saving lives.

Global research indicates that camera sites have led to a 42 per cent reduction in fatal or serious injuries over four years.

In 2022, 357 people were either killed or injured on Fife roads.

Cllr Altany Craik, roads spokesperson at Fife Council, said: "This campaign is an important reminder to drivers in Fife to consider their driving behaviour and slow down to help reduce collisions and casualties on our roads.

"We're urging all local drivers to stick to the speed limit and adjust to the driving conditions, including the weather and condition of the road."

Ms Hyslop, said: "No matter how experienced you are as a driver, collisions can happen to anyone, and the consequences could be devastating – for you, for other road users, and for loved ones.

"We’re urging drivers to consider their driving behaviour and reduce their speed, making our roads safer for everyone."

The campaign will run across TV, radio, and digital channels, delivering a strong message to drivers: "You only have to lose control once."